15 Top Tips for 15 Seconds of Fame – How to survive the broadcast interview.

This is an extract from the 30 Day PR Challenge from Nigel Morgan With your newfound PR skills and the evolving media environment, the chance to appear on the television news has never been easier – local newspapers are launching video websites all the time, towns often have local TV channels and the TV News […]

Seven Deadly Sins of PR – the 7th sin is Pride

This is an extract from the 30 Day PR Challenge by @Nigel_Morgan Be humble in victory. Certainly there may be times when you are entitled to puff out your chest and bask in glory, but let the media pour on the pride, you should be modest and even slightly embarrassed and your PR will have […]

Small business PR: Riding coattails!

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This is an extract from the 30 Day PR Challenge, by @Nigel_Morgan Politically speaking when you ride someone’s coattails you achieve your goals without any real effort, instead latching on to someone else. Much is the same with news stories and PR and as such you need to do so with a lightness of touch. […]

PR help for small businesses: Being like McDonald’s. Seriously.

PR

This is an extract from the 30 Day PR Challenge by @Nigel_Morgan Now I am not going to spend this post puffing up McDonald’s as a firm of PR genius – in fact far from it I could list the myriad bungles – they are poor at PR. However I do want to talk about […]

Small Business PR Help – Dear Sir… the power of letters to the editor

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This is an extract from the 30 Day PR Challenge by Nigel Morgan Linda Cronin / Foter Editors love and loathe those letters that get sent to them every single day courtesy of email and while they are proof that people are excited by their publication, they often need editing and some are merely likely […]

How to create a killer press release

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This is an extract from the 30 Day PR Challenge by @nigel_morgan Having sat on a news desk and witnessed the utter tosh that purports to be news it is easier for me to tell you what not to do, so we shall begin there! No jargon – and no TLAs (Three Letter Acronyms!). Make […]

Need PR, LinkedIn or Google+ help? There’s a challenge for you!

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The 30 Day Challenge ebook store is expanding again, with 3 new challenges almost ready to foist upon you. Here’s what’s coming soon (click on the links to prebuy) The 30 Day PR Challenge Written by the wonderful Nigel Morgan, at the end of this 30 Day PR Challenge your business will be getting more […]

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