You asked for it and it’s here!
Public relations, the dark art of spin, snake charming – call it what you like, it has traditionally been seen as the art and science of manipulating the media – or perhaps inspiring them. Either way it was all about grabbing the headlines and dominating the airwaves and more recently cyberspace.
However high profile PR was, make no mistake it was the glamorous servant of the marketing department… But the internet has changed everything and the rules are now very, very different.
The advent of social media now means you can engage directly with clients and prospects and no longer have to rely upon the headlines to reach an audience. Indeed the converse it true, that audience no longer relies on the traditional media for news or to make known if they are unhappy with a service.
In a nutshell, now everything is PR – every interaction with the public, online or offline has the potential to impact on your image, so it is all now public relations!
This new 30 Day PR Challenge will help you through the minefield of PR and aid you in getting the exposure your company deserves!
Written by Nigel Morgan @nigel_morgan of Morgan PR, it’s an essential challenge for any business.
Here’s just a snapshot of what you’ll find:
- Day 1 – Do you mean business?
- Day 3 – Know your media audience
- Day 6 – House style has nothing to do with interior decorating
- Day 9 – How to create a killer press release
- Day 15 – Dear Sir… the power of letters to the editor
- Day 23 – Seven Deadly Sins of PR – no. 4 Sloth
- Day 27 – If there were Eight Deadly PR Sins
- Day 28 – Set up a press kit for journalists
- Day 30 – Being like McDonald’s. Seriously
And more! Get this great ebook now!
