How to Create a Company Profile on LinkedIn

This is an extract from the 30 Day LinkedIn Challenge by @nigel_morgan The chances are you own a small business and creating a Company Profile on LinkedIn is a way to punch above your weight and showcase the range of services you offer and it also, like Groups, gives people the chance to see what… [Continue Reading]

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Sales tips for small businesses – The Best Testimonials You Can Get

This is an extract from the 30 Day Sales Challenge by @GaryGorman A great way of growing your customer base and your sales is to get building up a library of customer testimonials. One of the biggest challenges I think you might face in getting a new customer is SCEPTICISM. They will be thinking ‘Is… [Continue Reading]

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4 Reasons to use Google Apps – and a Challenge #30dayVA

This is an extract from the 30 Day Starting up as a Virtual Assistant Challenge by @HelenStothard There is nothing worse than seeing someone in business using a Hotmail or Yahoo email address, something I will keep talking about throughout the challenge. You are not setting up as a back bedroom worker, you are setting… [Continue Reading]

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Small Business Sales Tips – Why The Customer Is Not Really bothered what your product or service is!

This is an extract from the 30 Day Sales Challenge by @GaryGorman When selling it’s often very easy to fall into the trap of talking about features rather than benefits. I bet you can think of a time when you went out to buy something and a sales person blew your mind with so many… [Continue Reading]

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Small Business SEO – Monitoring your Google listings

This is an extract from the 30 Day SEO Challenge by @NikkiPilkington It’s important that you monitor your search engine listings, and there are many tools out there to do this. However, I always recommend Raven Tools Raven Tools will tell you what your positions are now, how they’ve moved since your last report, whether… [Continue Reading]

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LinkedIn for Business – What makes a good recommendation?

This is an extract from the 30 Day LinkedIn Challenge by @Nigel_Morgan Have you ever raised a dubious eyebrow when you see testimonials on a website? You know what I mean, those glowing words that are almost too good to be true and are only affirmed by practically anonymous sets of initials. They are a… [Continue Reading]

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